Why We Interview the Team, Not Just the Business Owner One of the questions we're sometimes asked at ActionCOACH Video is why we spend time interviewing multiple members of a team when creating a business video. Surely the owner knows the business best? In many ways, they do. They built the company, set the standards, and shaped the culture. They're often the best person to explain why the business exists and what it stands for. But a business is experienced through the peopl